The Economy Doc

dCommunity Economy Overview

dCommunity is an ecosystem comprised of three unique components:

• Student Center (Education)

• dPlaza (Monetization)

• AvenueD (Attention)

In the Student Center, universities partner with community to bring blockchain-based curriculum and courses to their students. In addition, on-chain certifications increase trust and validity of credentials.

Think of dPlaza as the Shopify for Web3. Brands launch custom storefronts, easily selling a variety of products: Tickets, memberships, merchandise, NFTs and more. Customers transact with minimal friction in both Fiat and crypto.

AvenueD enables brands to leverage the power of incentives and attention through specialized bounties and campaigns. For example, a brand might reward new followers on its socials or those creating user generated content in $AVED.

Badges in dCommunity are NFTs that are minted either free or by locking the $AVED token. As users lock more tokens, they upgrade their NFT. Through this approach, anyone is able to participate in the AvenueD platform and earn $AVED rewards.

Student Center

The Student Center specializes in both education and blockchain-based credentials. Universities partner with dCommunity to offer specialized courses and curriculum to their students. Once the Student Center grows to a certain mass, it’ll be appealing to brands looking to recruit or sponsor, driving additional revenue.

Ecosystem Participants

Universities: Existing educational institutions looking to offer blockchain-based curriculum or certifications.

Students: Already students of subscribed universities, they participate in on-chain curriculum and mint certifications on-chain.

Brands: Organizations looking to recruit or advertise within the Student Center.

$AVED Utility in Student Center

Note: Some fees below are paid in Fiat as well, offering a discounted option for those opting to pay in $AVED.

• Paying for subscription fees

• Paying to mint credentials on-chain

• Earning by participating in AvenueD

• Recruiting and job board fees

• Sponsorship fees

dPlaza

Think of dPlaza as the Shopify for Web3. Brands easily sell products in both Fiat and crypto on the dPlaza platform. They are able to customize their shop to their unique brand aesthetic, selling products such as:

• NFTs

• Tickets

• Memberships

• Merchandise

• ...and more

Ecosystem Participants

Brands: Any B2C brand looking to sell products, tickets and more.

Consumers: Those buying products on the brand’s dPlaza shop.

$AVED Utility in dPlaza

Note: Some fees below are paid in Fiat as well, offering a discounted option for those opting to pay in $AVED.

• One time setup fees

  • Only applicable in first year as automation will be integrated over time

• Monthly subscriptions

• Shop upgrades

• Advanced analytics

AvenueD

Put simply, AvenueD offers Audience as a Service (AaaS). Brands leverage an existing community thousands strong, offering $AVED rewards to those completing certain tasks. For example, they might want social followers, users to comment on their posts, reposts, product purchases and more.

A common challenge for brands is getting high quality social activity vs bots. As such, dCommunity’s badge system (explained later) helps brands filter for higher quality users or certain buying behaviors.

Our rewards pool is extremely sustainable...

All rewards in $AVED offered on the platform are tokens bought off the Decentralized Exchange (DEX). As brands launch bounties and campaigns, they pay in either Fiat or stablecoins. These funds are utilized to buy $AVED on the DEX directly, injecting liquidity while creating a sustainable rewards system.

Initially, some of the $AVED supply will be utilized to supplement the rewards pool.

As users earn the $AVED rewards, they are incentivized to lock them and make progress on their dCommunity Badge NFT.

Ecosystem Participants

Brands: Organizations looking to leverage Audience as a Service (AaaS) for social media traction and growth via campaigns and bounties.

Community Members: Users looking to earn $AVED rewards for participation in campaigns or bounties. They lock $AVED to progress on their badge.

$AVED Utility in AvenueD

All fees are paid in Fiat, but those fees are used to buy $AVED. dCommunity takes a 20% fee on this Fiat and the rest is used to fund rewards for users.

• Buying using funds from brands launching campaigns & bounties

• Rewards for participation

• Locking to level up badge

Badge System

Badges are soulbound NFTs that aid users in earning rewards on the AvenueD platform. It works as such:

1. Brands offer campaigns or bounties on AvenueD

2. Users participate, earning $AVED rewards

3. Users lock $AVED rewards to level up their badge

Badges come in four different tiers:

• Base ($0 / Free)

• Gold ($25)

• Platinum ($50)

• Diamond ($100)

These badges are NFTs that cannot be transferred (soulbound). Users can get started for $0, minting a free badge that allows them to participate. The badge also tracks valuable metadata throughout the dCommunity ecosystem. This metadata can be utilized to change visuals on the NFT, offer special badges, stickers, premium aesthetics and more.

How Upgrading Works

As users lock more $AVED, they will receive a higher tier NFT at certain amounts locked. What’s unique about this system is users can lock their $AVED at any time, capturing its current dollar value and retaining its progress.

As noted on the diagram below, each NFT has a mining multiplier. Put simply, this means that the user has a higher probability of getting a reward (or better reward) if they have a higher tier NFT with a larger multiplier.

Let’s look at an example:

John currently has a Base tier badge he minted for free. He participates and earns $25 in $AVED rewards. John locks his $25 AVED and mints the gold badge soulbound NFT. Now, even if $AVED were to decrease in price, John would still have his NFT.

John participates some more and earns $10 of $AVED. He locks it and has a total of $35/$50 of progress towards his Platinum NFT. Even if $AVED were to decrease in price, John would still have his $35 of total progress retained.

After several months, John locks a total of $100 $AVED and receives his Diamond tier NFT.

John can unlock his $AVED any time, but he will lose his NFT and progress as well.

Incentives

In the example above, John is incentivized to immediately lock his $AVED tokens upon receiving his rewards. The NFT isn’t so expensive that John feels it’s out of reach and selling $AVED is the smarter option.

In addition, even if John’s $AVED tokens fell in price, he likely wouldn’t want to lose his Diamond NFT by unlocking them. For example, if his $100 of $AVED fell to $50 and he unlocked, he’d lose his Diamond NFT and could only mint the Platinum as only $50 remains.

If $AVED increased in price, users could also unlock and then lock again, minting a higher tier NFT.

Benefits

Combined with the rest of the ecosystem, badges have many benefits:

• Target specific actions, such as likes, reposts, etc. via campaigns and bounties

• Prioritize the activity brands want within ecosystem and offer rewards

• Enable loyalty rewards through $AVED as a bonus on product purchases

• More granular audience targeting at scale (when combined with metadata)

• Strong pool of people for brands to leverage, whether to sell more products or drive social traction

• Filter for bots as those with $25+ badges likely wouldn’t be a bot

• Reward users by specific NFT tier, such as Diamond