AvenueD
Beyond Main and Meta - the Gamified Marketing Platform
Last updated
Beyond Main and Meta - the Gamified Marketing Platform
Last updated
#AvenueD is a dCommunity product found here:
AvenueD is our Gamified Marketing Platform which connects the business, brand and creator with the customer, users and fans IN A MEANINGFUL WAY!
Authentic Engagement Rules the Day
Below, we dive into the gamification, tokenomics [and more] of AvenueD - but first, let's look at one of our early clients and how it is being rolled out within our platform ecosystem. Check out the video and then follow the link to begin to see how the process works.
THE TAILGATE PARLAY PROMO
Here - we have a client looking to address an audience around some weekly content on YouTube and radio. The audience is the college sports market and tailgate culture - and we begin with the SEC and BAMA football. The goal is to connect businesses, brands and creators with the customers, users and fans in an authentic manner with clean data.
When you click the below link - you will NOT go to AvenueD main landing page but instead will be brought to a custom white-labeled version specific to the market and goals of this engagement.
TELL US MORE
Thought you would say that :-) The beauty of an open token system and the gamified marketing process is that we are returning that mysterious Ad Tax from the legacy system to the client AND TO their end users. We do this in a manner that creates value for all participants.
dCommunity LOVES prizes and so do the members. Rather than spend money on the myriad of ways people do so today [impressions, likes, followers, retweets, influencers, and on it goes] - we PRIDE ourselves on redirecting these funds to our [AND YOUR] Users!
In the above intro video for the promo series - a portion of the prizes are FREE ENTRY promo prizes. The magic happens with the additional entries. Let's take a look.
Here - the user is engaged with their free entry. They will check back to see the score. Some win through skill [the pick the winner and total score] and others through luck [random drawings on the AvenueD Winner Picker]. Contests start on certain days, drawings and announcements on others - in order to drive additional views and engagement. During this period - users are directed to the Missions for chances at greater prizes and Leaderboard Status [which comes with it's own incentive structure].
As you can see in the above image - there are a number of 'Calls to Action' which the users complete [EVERY WEEK] in order to get into the Mission Prize Pool and climb the Leaderboard. Our average conversion of the initial user to the mission user is about 35% but over a 6 week campaign, for instance, the process can give you exponential return on engagement.
As an example: In Week One - 1,000 users enter the free drawings and a couple of things happen. First, you have turned a, generally generic, impression into a 'Verified User Profile' added to an approved email list. That alone is reason to do this - but that is just the start.
From these 1,000 Week One users, using our current 35% engagement rate, we have 350 Users in Week One go to the Missions. That week there are 6 Calls to Action. Let's say the average among the 350 Users is to complete 4 missions.
So, in week one - we have created a verified email list for 1,000 users and we ALSO were able to get 1,400 calls to action completed from them. This is 1,400 polls, comments, likes, follows, retweets and so on.
If you extrapolate that out over the 6 week series of the campaign - we would expect the email list to grow at a lower rate and the Missions to grow at a higher rate [behind the leaderboard and challenge incentive structure] - for instance:
After 6 weeks - there are 4,200 verified users on the email list and the total calls to action completed was 10,500 [instead of 8,400 based on 1,400 x 6]. This is because the overall average of calls to action was 5 as the competition heated up and bonus missions were introduced.
Clients can offset their own platform fees by having their promotional partners sponsor campaigns in return for spots in the Mission Center. Missions can be walled gardens or use the platform token for discounts and additional functionality.
